angus's picture
angus
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+ 2 Sponsorship Incentives

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Currently there is no incentive for a source to help a user out by sponsoring them in any contest. The EBC is in the forefront of my mind but I know TREAD has been brainstorming on some karate kid contest too. As well as outside contests.

Right now the system is set up that every EBC a wave of cocky users hit's their favorite source or throws a hail mary at the top 20 sources hoping someone will respond. This is where things are broke for the Source, and one of three scenarios exist:

  1. The contestant is a customer and if the source says no then they potentially lose a customer
  2. The contestant is a customer and the source says yes, sponsors them and gives them gear
  3. The contestant isn't a customer, the source always says no thus loses a potential customer

Those are all losing propositions for a source. The only possible good outcome is #2 and the best a source can hope for there is that the contestant finishes, so ultimately there is no return on their investment. It doesn't matter if the contestant wins, loses, or doesn't even finish the only return that the source gets is that little spot on the EBC that says who's gear the entrant is using and they would get that anyway even if the user paid for their own gear.

If you say that the sponsor has bragging rights and the winner is displayed and promoted I challenge you to think back the very last EBC, consider the top 5 contestants and try to remember which of them were sponsored and by whom. For 95% of the users (IMO) that is impossible without investigating.

And then we have contestants that get sponsored and don't finish. That makes a source really want to sponsor again. I believe we need to come up with ways to make this more attractive to sources. I believe we need to hang a shame tag on someone that gets a sponsorship but doesn't finish. If you open any BB magazine you will find people representing everything form protein to tampons, and why? Because that source paid something on their behalf.

So.......what can we do to make this a win win situation for all involved. How can we incentivize sponsorship and discourage dropout? Can we give the sponsors a banner for the length of the contest? can we give them some 10 votes? can we put their company name across the corner of the contestants avi and subsequent contestant pics? It's a review site and as such I think that people who buy gear would be interested to see the potential impact that gear can make.

As far as discouraging dropout, can we get a shame tag? a red X across their AVI, a blacklist of names that can never be considered for sponsorship, how can we make a way that emphatically says to a sponsored dropout that what they are doing is NOT ok?

If nothing is done then it is only a matter of time before the practice is forbidden. That doesn't mean it'll go away, it'll still happen through email and text. So lets help keep it above board and make it a win-win situation for all involved.

LadyLuck's picture

There are some good ideas on bettering the relationship between a sponsor and a contestant below. This thought doesn't propose anything for that type of relationship. Instead of just focusing on sponsoring specific contestants, could a SRC sponsor the EBC, the event? To some degree this already happens since SRCs donate the prizes but there could be other ways to sponsor the competition as well. Are there services that a SRC could donate to the EBC? As the challenge gains in popularity and grows, might there be needs for financial sponsorship?

A good reason to sponsor the event is advertising. Its the same reason any other bodybuilding competitions use sponsors. If nothing else, banner ads can be made for the EBC with each sponsor listed on the banners. Model the banners after ones commonly seen at any sponsored sporting event. Doesn't BFG need something to put in those empty ad spaces anyway? This type of advertizing will also help the 'up-and-coming' SRCs who don't have the constant exposure being in the top 10. By being an EBC sponsor the SRC gets the exposure from the contest advertising.

Just a thought I had.

HllwdBdBoy's picture

one of the issues I've seen with the EBC is contestants running multiple SRC's gear which does not give a fair assessmment to any of them

maybe contestants post "before" pics and allow SRC's to pick a horse, they choose in order of where they are on the donation list i.e. first src to donate gets to choose first etc...

must be LVL1 or above to enter- shows you are (in theory) a contributor to the board

now those who wish to enter with gear they already bought (I know, crazy, huh?) well so be it... but I do think in all fairness to the SRC's that a single src/gear requirement should be instituded

and I believe the 10star is already in place

HllwdBdBoy's picture

Of course it would be dependent on if the contestant wanted to be sponsored

Bro if these guys want sponsorship through a "donated cycle" and then want to complain about it then they should have bought there own cycle in the first place (Bunch of FUCKNUTS would be complaining too!) LOL

levelup's picture

I think the sources should give incentive to the contestant, not directly sponser. So if a contestant uses a sources gear, does well, and shows the quality of the sources gear and their hard work(bc that's what the ebc was originally for, to show the quality of sources) then the source could sen them a little pack for their efforts. So IMO the approach should be..."hey source, I've invested in your gear for the ebc...keep your eyes on me ill be showing progress and demonstrating the quality of your products. If you like what you see anddetermine that I represented you well can you throw me a couple bottles for my next cycle"

In a promo × 2
levelup's picture

I'm actually in full agreement with you...angus asked for people to propose an alternative. My proposal tries to eliminate people not giving proper credit and not finishing, and actually eliminates sponsorships. I actually don't agree with sponsorships for the ebc. I have never asked for a sponsorship and I never will. Some people may be approached by a source and that is thir prerogative to accept it or not. I appreciate your contribution to the ebc as well as all the other sources. The prize pool certainly is great incentive but I would do this if it was just to show the quality of the sources gear I'm using. I love competition and I love to talk shit. It's a great way to keep me focused in the off season as well

In a promo × 2
JustAMate's picture

X2 - The contestant is in sort being a publicity product for a source. So a courtesy, 'Thank You', pack to reward the individual for their effort, VERY nice idea. +1 Karma for the idea.

Bigs251's picture

That shame tag sounds like a really good idea actually. I know if I were a source and sent out tons of free gear I'd be pretty damn mad if the person I sponsored didn't finish

cranberryJUICER's picture

well if they didnt finish it could be due to family issues or unrelated issues to bodybuilding. for example if a sponsored entrant has a family member die so he stops the EBC, does he still diverse a red X or to be black listed? i dont think so.

and the people who got lazy so they didnt finish, they could easily lie and say something like this to prevent them selves being black listed.

i agree though, sources should get more from sponsoring customers.

Bigs251's picture

What if they did get the shame tag the only way it could be removed is pay the source back for what he provided the contestant