It is called setting the bar low to meet the expectation. This guy does want to look like a bodybuilder or he wouldn't be obsessed with his so called avoidance of it. See this way if he lifts and makes little to no progress he can say "I didn't want to be big, ripped or a bodybuilder. Now those who don't want to be a "bodybuilder" do not worry or obsess about avoiding it because they are confident that it is not their goal and therefore it won't happen.