For the record, Avengers: Age of Ultron is a massive hit and should be crossing $1 billion worldwide in a couple days. Despite the headline above, this is not a negative article. Avengers: Age of Ultron debuted in America two weekends ago with a robust $191.3 million opening weekend. It’s the second-best debut on record, behind only The Avengers, and it snagged the second-biggest Friday, Saturday, and Sunday totals respectively in the bargain. This weekend it took a not-unreasonable 60% drop to earn $77.2m to bring its ten-day cume to $312.5m domestic and $874m worldwide. So yes it’s a massive hit by any reasonable standard; that’s not what this is about. But Walt Disney’s Avengers: Age of Ultron also became the member of another rather exclusive club this weekend, one that doesn’t necessarily constitute a badge of box office honor. Avengers: Age of Ultron lost $114.1m between its first and second-weekend totals, which is the second-biggest such loss in history. It is the latest movie to drop by over $100 million between its first and second weekend.

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